LCS Connect

Melbourne direct marketing print and mail company Laser Computer Services came to us aware of their need for a brand refresh. While a highly successful business with a plethora of blue-chip clients, they believed their brand identity was dated and name no longer aligned with their market offering.

Universally known as LCS, we advised retaining the associated positive legacy, while expanding the meaning to illustrate their role as a vital connecting link between their clients, agencies and the public – rebranding as LCS Connect.

Brand identity and naming

Website design

Brand roll-out and collateral

Signage