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PANDA
'How is Dad going?' campaign
Luminus’ relationship with PANDA (Perinatal Anxiety & Depression Australia) had included annual reports, print collateral and social media assets prior to being engaged to design the ‘Is Dad OK?’ campaign.
The objective was to raise awareness that new dads are as susceptible to Pre-and-Antenatal Depression as new mums.
Campaign design
Social Media
Collateral
PANDA partnered with the ETU in this instance and Luminus designed all campaign elements, that included social media, posters, stickers and hoodies.
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